1. VISIONARY
One of the features
highlighted by Dato’ Aliff Syukri Kamarzaman as a successful entrepreneur is a
visionary. The vision can be proved when he put the main D’Herbs vision is to
become a company that produces single level health and at the same time have a
good system of management, effectiveness, quality and affordable for all groups
at the same time can generate revenues and profits for both parties, namely
producers and traders. As well as a successful entrepreneur, he set the
company’s vision in line with the government’s vision to the mission that has
been set in the company which help women and men who suffer from health
problems both internal and external to appear more confident and stylish.
Besides helping them to generate revenue by selling more lucrative product from
D’Herbs.
2. PROACTIVE
Besides having the
characteristics of a visionary. Dato’ Aliff Syukri also is an entrepreneur who
is proactive. This feature can be proved when he has the ambition to reach and
sell his own products rather than simply rely on other people’s products. When he
expressed his wish that want to create a brand of their products even though he
knew that would like to create a new brand is not easy. However, many who
attended the meeting organized by all interested and convinced he would
question his integrity to create a brand that is now getting a warm welcome in
the market, namely D’Herbs.
3. FAILURE
IS AN OPTION
As a successful young
entrepreneur. Dato’ Aliff Syukri also exhibit the characteristics of an
entrepreneur that sees failure as a foundation for success. The highlighted
feature of this shows that entrepreneurs have a passion for doing things. In
this way exhibited by Dato’ Aliff Syukri when he wants to get paid to create
their own products Although he verbally abused and scolded and papers made by
him are not accepted and approved by the bank, it’s does not mean he will be
desperate to get capital with high initiative spirit was in him, he can
convince partners and customers in providing capital in his business. The
capital investment made and as a result, the company reached the rank of
D’Herbs proud today.
4. OPEN
RISK TAKER
Entrepreneurs should be able
to do variety of things for the success of the business carried Dato’ Aliff
Syukri is an able person. This was evident when he himself is promoting a product
which was founded criticisms, comments and suggestions are bad people on his
way to promote his products does not discourage him to continue to promote the
product. He also said, if you want to be successful an entrepreneur should
think positively and rejected all negative public response, the risk taker and
optimistic sttitude towards his run business that makes products D’Herbs famous
tagline “terlajak laris” and often talked D’Herbs have been advertised products
in magazines and newspaper sellers in Malaysia such as Metro,Harian
Wanita,Harmoni, where ads are posted every week and it’s a very big impact on
the business. Product D’Herbs has been broadcast on radio stations nationwide
and the response was very encouraging D’Herbs also has sponsored programs such
as “Akademi Fantasia dan Bintang Mencari Bintang” that aired on Astro and
television.
5. NETWORKED
While lead pockmark
leadership in cosmetics business Dato’ Aliff Syukri not run away from the
responsibility that is often associated with leadership. An entrepreneur must
make wise decisions to ensure the problem is resolved. Dato’ Aliff Syukri
highlighting these features when he decided to take shelter under Label Company
Limited in 2012. This was the peak year for his business by moving to 4 storey
building belonging to a more strategic and comfortable with this move, the
company able to convince all the stockists and distributors to sell and markets
their products more widely D’Herbs and developing success. Dato’ Aliff Syukri
has also opened a number of subsidiaries of the Megah Perawan Sdn Bhd, which
produces and sells cosmetic products and a little different concept where the
Megah Perawan Sdn Bhd only deal with a single stockist appointed and will be
responsible for marketing the Megah Perawan Sdn Bhd in Malaysia and so far the
demand for this product was very well received by users throughout Malaysia. D’Herbs
also have opened a company named Aliff Manufacturing Herbs Sdn Bhd in which the
company is dedicated to manufacturing health and beauty products opens the space
to other companies interested in producing products under this company.
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