TRAITS OF THE ENTREPRENEURS

1. OPEN RISK TAKER

Someone entrepreneurs should have certain qualities that enable them to succeed in their respective fields. Feature willing to take the risk that there is a feature in itself Datuk Dr. Azlina Che Abdullah. He was a leader in the health and beauty products company believed that D'Navechee Beauty (M) Sdn. Bhd respected and became an icon for young people to young people who want and a new field of business.

                             During almost 10 years in the field of business and various successes achieved today also put his name among millionaires homeland. At the beginning of his career, numerous challenges encountered by him. However, facing the allegations he had made Datuk Dr. Azalina more mature and wise in seizing opportunities. He is also said to be willing to take a risk by mortgaging everything he had. For example, he has sold the assets available for the company to quickly despite the economic downturn.

                             Next, type of her business is marketing or distribution of beauty and health product based on natural ingredients, to provide beauty and health treatments and provide training center beauty and entrepreneurship. Datuk Dr. Azalina also received awards such as Winner Categories Professional / Services (Health & Beauty) 2007 organized by the Council of Rural Industries & MECD and the latest achievement is December 24, 2010, D'Navechee been approved by the franchisor licenses Ministry of health care products and beauty cosmetics and dietary supplements offers and SPA beauty.

                             An entrepreneur needs to go through various challenges and risks of its own to achieve success starting and endeavor. According to Datuk Dr. Azlina Che Abdullah, her intention to start a business in the current economic downturn, may be considered unwise actions. Although, she realized the risk of the decision taken to start a business at the time of the financial crisis. The passion that is inside Datuk Dr. Azalina make her now able to stand tall alongside other cosmetic millionaire.

            Therefore, it is clear that the success achieved by entrepreneurs at this moment does not come so soon. Most of them had to deal with challenges that may affect their future. However, armed with the experience, knowledge, and drive to succeed, she can become a respected figure but never received an honorary award from the Sultan or King in their respective states.

2. NETWORKED

The success achieved by an entrepreneur is not easy and takes place without help from others. A successful entrepreneur must be wise in choosing individuals who not only can help their business at this time, but also has the potential to help them in the future. Tan Sri Dato 'Sri Tony Fernandes was the CEO of the Low Cost Airline respected in Malaysia, Air Asia.

                      He is not alone in its success because he is assisted by his good friend, Datuk Kamarudin Meranum. He expressed the desire that he wanted to become an entrepreneur and set up the airline to his good friend after interested in advertising a low-cost airline, Easyjet. Attracted by the plan, the two good friends that have agreed to withdraw their savings and managed to collect RM1 million to be used as capital.

                      In addition, Tan Sri Dato 'Sri Dr. Tony Fernandes is also asking for help from Datuk Pahamin Abdul Rajab to get a license to fly. He also brought Tony Fernandes met Tun Dr. Mahathir Mohamad, who was prime minister at the time. The results of the meeting, the airline managed to obtain a license. Services Datuk Pahamin so great in pertinent dream come true, he was invited Datuk Pahamin to be his partner. The cooperation shown by Tony Fernandes and partners that made them successful take over the airline, Air Asia Bhd. Then the company has applied to become a low-cost airline which is currently popular in Malaysia.

                      Therefore, it is clear that the success of an entrepreneur is unlikely to be achieved without the help of other parties. Through the cooperation of both parties, of course, can be shared and solved problems together. For example, the situation experienced by Tony Fernandes success achieved by him now is his hard-earned with his good friend. Without such assistance, he may not be able to stand with successful entrepreneurs nowadays.

3. FAILURE IS AN OPTION

Successful entrepreneurs often not easy to get frustrated, desperate and sad failure. This is because they learn from failure. In difficult times, they are still looking for opportunities. Most entrepreneurs believe that they are more failure than success of learning-below.

                      As entrepreneurs, they do not run the risk of failure in business. An entrepreneur who has an open mind and are motivated, they will assume faced failure in business is as a challenge to continue to progress and succeed in business. This means that they will learn from their failures by making changes to get up from the stretcher failure. This failure is said to be a risk to be faced by entrepreneurs to succeed.

                      For example, Thomas Edison was an American entrepreneur and designer who developed many devices that greatly influenced life around the world. Thomas Edison called "The Intelligent" of a journalist, he is a designer who uses the earliest large-scale production for process design. Thomas Edison has been considered as one of the designers of the most influential in the history of creation.

              Thomas Edison was the inventor of the light. At the beginning of the creation of the light bulb, he failed to get the loan money because people assume that creation is quite impossible to succeed.

                      After getting a loan, Thomas tried to create a light bulb. His tried always failed up to a hundred times. However, this situation is not deterred and does not consider himself a failure. Thomas Edison continues to successfully invented the light bulb in tried that to a thousand.

                      Therefore, it is clear that failure is not the main obstacle to entrepreneurs because they focus on their goals for success. Failure is only for entrepreneurs who choose to fail and not the main cause of their business cannot grow and prosper.

4. OBSERVANT

Successful entrepreneurs possess a careful observer of the situation around. Through observation, entrepreneurs can generate ideas for raising more of a product or service that is analyzed in detail to ensure that goods and services can be used for the long term.

            Smart entrepreneurs in observing things, can trigger a variety of ideas to develop the products it manufactured. Dato 'Haji Ramly bin Mokni is a successful entrepreneur who acquired the idea through observation and he is also the founder of Ramly Burger is now hot on the market. He has several times won the best entrepreneurs and now he has his own company as Ramly Food Processing Sdn. Bhd. Ramly Mokni Marketing Sdn. Bhd, Ramly Supermarket SDH. Bhd and several others. Among the items removed is chicken and beef burgers, chicken and beef frankfurters, nuggets, and more.

           

            The idea was sparked when he was working as a butcher at the supermarket in early 1970. He began making observations of meat and frozen goods produced in the supermarket erratic and illegal halal products. From there he got the idea to produce halal frozen goods to Muslims. He is also wise to take the opportunities that exist and have creative ideas to produce packaging burger packs that can be of interest to many people these days to buy it. Now, the Ramly Burger warm in local and international markets.

            As a result, the entrepreneur is a person who has an edge even as observers, they can generate ideas that bring benefits to themselves and society. Entrepreneurs with an eye also will always stay ahead. Therefore, the entrepreneur must have a clear and careful observation to see the environment in the present and future expectations in order to generate new ideas for creative and innovative.

5. VISIONARY

An entrepreneur who is successful has its own unique characteristics, one of the characteristics of successful entrepreneurs is having a vision. Generally, the vision means foresight, particularly with regard to future developments in order to achieve important goals of an organization or country.

                   Vision for an entrepreneur must be based on various conditions such as the world economic situation, the state of fashion or the latest trends, consumer demand and so on. This is to prevent vision loss to achieve a lot. An entrepreneur must also have self-confidence in their ability to achieve success. It allows entrepreneurs are more optimistic about the success they want to achieve and this attitude is based on the actual situation.

                   Every entrepreneur has a vision of its own according to the services or goods provided. Dato' Aliff Syukri Kamarzaman is one of the leading cosmetic that has insight into himself. He was the founder of D'HERBS and famous tagline "overshoot demand". He formerly worked as a seller of cosmetics in the night market and working with others. The work was very tiring for him, and he opened a workshop to make up in the office. Aiming high in self Dato 'Aliff to succeed finally able to open his own cosmetics company.

                   Dato' Aliff has a vision to make a "single level" that can produce health and beauty products from the interior and exterior with a more concise. This is because the resulting product of high quality and cost effective as well as affordable for everyone and can generate profits to producers and traders. He also has a mission to help women and men that look more confident and stylish. Next, he hopes to expand its health and beauty products. Even difficult to maintain the cosmetic product in Malaysia, but for being DATO' ALIF SYUKRI he never desperate to introduce D'HERBS product to the public in Malaysia in line with its goal to ensure product D'HERBS captured the hearts of consumers Malaysia.

                   Therefore, the vision of a successful entrepreneur will be achieved in line with their actions. Feature insight in themselves also makes an entrepreneur an entrepreneur is eager to achieve or enhance the goods and services provided.

6. OPEN CULTURE

A further feature of entrepreneurs open culture. Open culture is knowledge should be disseminated freely and growth supposed to come from developing, alter or expand the work that is already available based on partnership and cooperation, without limited by regulations relating to legal protection of intellectual property.

                   Mark Zuckerberg an entrepreneur that has an open culture. Facebook CEO Mark Zuckerberg is. He is a leader who has the approval of the highest in technology. In fact, he was also a founder of the youth building technology system in the popular social networking site Facebook, which was designed by architect Frank Gehry.

                   Zuckerberg has an open culture within the company, he did not distinguish his position as CEO and his employees. This is evident when Zuckerberg works by using the same table with the Macbook the same as it has been made available to his employees. In fact, he remains committed to his work. The work culture in the company in a safe and relaxed atmosphere will increase productivity and provide a better relationship between employees and management.

                   Next, Mark Zuckerberg also view communication is the most important thing in this era. Therefore, he has built tools such as "messenger" to help people who are in touch with the people they want and share what they want. At the same time many people who share the status and image to create an atmosphere of better understanding each other. With this it is clear that the open culture is a feature that can be seen inside Mark Zuckerberg.

7. OUTCOME ORIENTED

Chances are there will inevitably be achieved by any far-sighted entrepreneurs to step forward. This is so because every opportunity to make money on them, then they will certainly try to implement it they can also see the results to be obtained as a result of their actions, and this will make them take risks.

                   Honda is a company wholly owned by the famous engineer and entrepreneur cars from Japan, Soichiro Honda. But in Malaysia there are also entrepreneurs who also managed to raise the Honda name, Tan Sri Loh Boon Siew. Boon Siew Honda is a company that is very famous in Malaysia today. This is so because, the company's ability to produce motorcycles that meet the tastes of consumers in this country.

                   The idea to sell Honda motorcycles in Malaysia erupted when Tan Sri Loh Boon Siew was in Japan in 1958 where he spotted a Honda motorcycle that was never used in Malaysia. Therefore, he believes that the motorcycle model is suitable for use by people of Malaysia because of its relatively small size and light weight compared to European motorcycles so he decided to buy it and sell it in Malaysia.

                   However, he only sold the motorcycle to his colleagues without taking any profit because he wants people to know the motorcycle. He also ridiculed by society because they assume that the motorcycle is not useful and quickly breaks down. However, it did not discourage him because he can already see the results of which will he get to bring the vehicle into Malaysia.

                   His expectations of positive results that will be obtained from a motorcycle that is just as in 1963, Honda became the most desirable vehicle and encouraging demand even today. Therefore, the results-oriented features can be seen clearly in yourself as an entrepreneur Tan Sri Loh Boon Siew. 

8. TEAM ORIENTED

Teamwork refers to employees who work in a group working together with each other and work together to carry out its duties to achieve the goals, vision, mission, and goals to be achieved in teamwork. A team consisting of a combination of a number of individuals who are interdependent in terms of capacity, expertise, skills and knowledge as well as accountability and commitment to the team's performance and willing to carry out tasks jointly.

                    Group-oriented work allows an organization to improve quality results without increasing resources in large numbers. This is so because the division of tasks and positions in an organizational teamwork involving the combined efforts, knowledge, skills and abilities special that can produce higher performance than if done alone. Therefore, they need to be able to intelligently devise strategies influence and don’t feel give up when do something best in their life and future.

                   Datuk Wan Mohammad Sani Salleh an entrepreneur in the field of automotive and bus transportation is often a concern and the general public is almost entirely in the present. Name Managing Director Sani United Sdn Bhd (USB) is engraved on the red bus which is often also a choice of bus users. He also makes his best friend since childhood, namely Datuk Sharifuddin as inspiration and motivation to continue to believe in stepping into the realm of entrepreneurship. Hence, the success of which is owned by a friend who had been together a model before moving into the field, has become a strong driving force for him to not hesitate to venture into the automotive-based. Therefore, he is determined to change the lives and succeed in their respective fields.

                   Feature-oriented working groups can be seen clearly in self Datuk Wan Mohammad Sani Salleh to see how work is done by him. At first, he opened the business with two partners until finally the two friends decided to withdraw. At that moment, he began to feel the difficult situation of having to do it all alone without a partner, in contrast to its previous state when he can refer to them if there are problems to be solved.

                    At that time, he only had one person working and finally the dream and his desire to start operating the bus started to bear fruit after three years. In addition, if he has a small office, now he has his own house bought and refurbished with spending levels reaching RM7 million. The proof, all operating in Sani Express ticket counter in each country monitored live via closed circuit that may be emitted directly to the guest house.

                   Thus it is clear that, team spirit and group-oriented work remain and be seen clearly in self Datuk Wan Mohammad Sani Salleh though he has had many workers and employees and become the boss. This can be seen as he is very concerned about the continuity of the work carried out by the administration and the work of his staff.

9. PROACTIVE

Proactive entrepreneurs who will act more aggressively in the behavior and actions in the business world. Generally, proactive means of positive attitude (individual, institutional and others) draw or perform an action. An entrepreneur has a goal, a vision and always want to move forward. They are also more creative and advanced products and services in the business world. Proactive entrepreneurs also involves finding new opportunities in rural areas of business operations. An entrepreneur must be proactive in business. He needs to find a response, especially from customers and not wait for customers to complain.

                    In addition, if there are complaints from customers about the products or services offered, entrepreneurs should have open minded and receiving the complaint happy. For example, they don’t think negative and angry about the complaints from customer intead they should take customer’s reviews and comments seriously. This is because, through the comments or feedback entrepreneurs can improve the weaknesses and thus achieving success in business.

                 As an example of proactive entrepreneurs namely retail entrepreneur Datuk Wira Dr. Haji Ameer Ali Mydin. He is the founder Mydin supermarket. Mydin is a supermarket which offers cheap prices as compared to other supermarkets. Founder of Syarikat Mydin Mohamed Holdings Berhad is a Mr. Ghulam Hussein Mydin Mohamed bin. Beginning in 1957, he opened a small shop in Kota Bharu, Kelantan. Starting with his own savings and then get loans from financial institutions, he is now  have more than 200 stores including 12 hypermarkets, 18 wholesale emporium, 3 bazaars, 53 mini-supermarkets, 10 convenience stores and five franchises in several states in Peninsular Malaysia. But after Mr Mydin, his son Datuk Wira Dr. Haji Ameer Ali Mydin connect legacy as Representative Director of Mydin.

                  He was proactive in looking for opportunities in the market and meet the demand in the market at reasonable prices to compete with other local supermarket. He is also seeking feedback from customers to meet the new demands of customers. Therefore, it is clear that proactive feature is a feature that occurs in a person entrepreneurs like Datuk Wira Dr. Haji Ameer Ali Mydin.